Hi! I’m Kate Fagerstrom Donoghue, and for fifteen years, I have been designing for Specialty Food & CPG brands.



Hello again!

On weekends you'll find me at an antique store with my husband, hunting for another treasure, running my hands over one hundred year old books just to feel the pressure of lead type on paper, or adding another curiosity to my very maximalist home. I want to know everything about everything. It's just how I'm wired.

That same obsession is exactly why design and I just, work. Fifteen years into a design career, and I'm still chasing brand history, the consumer insights, the full story before I touch anything. Design is a puzzle straddling art and marketing, and I am happiest right in the middle of it, figuring out how the pieces fit.

I like to call myself a design chameleon. I have my own aesthetic, based on a passion for fashion and history, but the moment I take on a project it shifts to serve the brand. My flair comes with me, it just wears different clothes.

At home I answer to Graeae, my little one-eyed grey cat, who is loud, sassy, and very determined to get whatever she wants. She usually succeeds, because why wouldn’t she.


Brands I’ve Worked With