For our 30th anniversary, the goal was to show how far Stonewall Kitchen had grown, from one core brand to a family of nine distinct brands under one roof. I worked closely with our Creative Director and VP of Marketing on the concept itself, then became the main designer bringing it to life, creating key assets including the catalog cover and retail bags. I handled the photo editing and layering work that let each brand's individual colorway sit together as one cohesive family rather than nine separate stories competing for shelf attention. The campaign ultimately lived across retail bags, billboards, catalogs, advertising, and a fully wrapped elevator outside South Station in Boston.