Montebello had weak packaging for a brand with an extraordinary story. The rebrand's job was to close that gap. Montebello's origin traces back to 1388, a monastery in northern Italy where a cooperative of family farms still grows organic durum wheat, mills it on site, and produces finished pasta steps away. Farm to fork, completely. I modernized the logo while preserving its signature details, scaled the monastery mark into the dominant visual on pack, and translated the brand's rich agricultural story into a suite of custom icons rather than dense body copy nobody reads at shelf speed. The result is packaging that finally earns the heritage behind it. Live across 23 SKUs today.