More Tomorrows | Dog Treat Packaging

Three directions, one mission worth getting right.

Volunteer Designer | Packaging Concept Design | 2019


More Tomorrows is a nonprofit dedicated to funding breakthrough cancer care for pets, and I took on this project as a volunteer because the mission deserved real design attention, not an afterthought. Given only a logo, brand colors, and basic product information for a new line of human-grade organic dog treats, I developed three core packaging concepts, swinging from character-driven illustration on one end to clean editorial typography on the other. Rather than settle on a single safe direction, I pushed the range wide to give the organization real options to choose from. Every concept was taken through to full production-ready dielines, because a cause like this deserved nothing less than work that could go straight to print.